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Research papers

Dissecting the media multiplier

The idea that a combination of print and television makes an advertising budget work harder than does television on its own has been well supported by a number of research studies in recent years. These research studies were drawn together under the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Author: Alan Smith
June 15, 1994
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Citation

Smith, A. (1994a, June 15). Dissecting the media multiplier. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dissecting-the-media-multiplier


Research papers

Know thy customer

In November 1993 TV I launched South Africa’s first time budget diary. Faced with the impending deregulation of South African broadcasting, the need was felt to investigate the available television audience (in TV l’s target market), and...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Helen van der Walt
May 1, 1994
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Citation

van der Walt, H. (1994a, May 01). Know thy customer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/know-thy-customer


Research papers

Measuring the television habits of ethnic minorities

Canada is a country of immigrants, and official government policy encourages bilingualism (English and French) and multiculturalism. Television services are provided in French and English across the country; cable and traditional over-the-air...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Authors: Owen Charlebois, Jim Matsui, Ken Purdye
May 1, 1994
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Citation

Charlebois, Matsui and Purdye (1994a, May 01). Measuring the television habits of ethnic minorities. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/measuring-the-television-habits-of-ethnic-minorities


Research papers

Patterns of individual TV usage

In light of the drastic changes in the German television market within just a few years, this paper asks how the audience has changed its viewing behaviour in the new television landscape. The main point is to show that the viewers switch more often...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Andreas Reinold
May 1, 1994
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Citation

Reinold, A. (1994a, May 01). Patterns of individual TV usage. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/patterns-of-individual-tv-usage


Research papers

Compilation data of television audiences by radio frequency connected to data net X.25

The collection of information is a fundamental part of any research project, and a correct decision in this respect will reflect in a very important way on its success. When implementing the People Meter system to measure the TV audience in Santiago,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Patricio Moyano
May 1, 1994
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Citation

Moyano, P. (1994a, May 01). Compilation data of television audiences by radio frequency connected to data net X.25. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/compilation-data-of-television-audiences-by-radio-frequency-connected-to-data-net-x-25


Research papers

Continuous segmentation since 1991

On January the 1st 1993 all commercial television programming was shifted to the nation's third TV network. Channel Three began to operate as a subsidiary of MTV and the name of the third network was changed to MTV3. The new 1993 channel allocation...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Seija Nurmi
May 1, 1994
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Citation

Nurmi, S. (1994a, May 01). Continuous segmentation since 1991. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuous-segmentation-since-1991


Research papers

The future at your fingertips

Television research is increasingly dominated by a need to predict ratings accurately. Prognoses of future ratings are of crucial importance for media planners producing or scheduling programmes, and selling or buying commercial time. Forecasts are...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Lex van Meurs
Company: GfK
May 1, 1994
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Citation

van Meurs, L. (1994a, May 01). The future at your fingertips. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-at-your-fingertips


Research papers

Television reach and frequency in the United States

The purpose of this paper is to provide a practitioner’s view of how TV reach and frequency estimates are developed in the United States of America. The paper is in four parts. The first part discusses the importance of reach and frequency as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Bruce Goerlich
May 1, 1994
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Citation

Goerlich, B. (1994a, May 01). Television reach and frequency in the United States. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/television-reach-and-frequency-in-the-united-states


Research papers

The audience for digital interactive television

The paper begins by examining the rhetoric of current commentary about the "information superhighway". Though that commentary has become somewhat polarized between optimists and pessimists, their respective arguments are impossible to mediate without...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Scott C. Mcdonald
May 1, 1994
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Citation

Mcdonald, S. C. (1994a, May 01). The audience for digital interactive television. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-audience-for-digital-interactive-television